Our Work
The £2 billion NHS Windfall: Why Meat Reduction Matters
Report on the personal & societal benefits to eating even a fraction less meat
Webinar: The Rise of Plant-Based Diets in Pet Nutrition
A deep dive into the reality of plant-based pet food in numbers and nutrition
Let’s Be Balanced
Our reply to the new AHDB misinformation campaign
On the Importance of Price and Taste for Food Choice
Views on the PTC argument and implications for the EAA movement
UK Consumers Seek Transparent Animal Product Labels
Findings from our nationally representative UK survey
Public Perceptions of Plant-Based Pet Food
Findings from our nationally representative UK survey
Post-Brexit Trade Deals and Low Welfare Imports
An urgent cautionary warning for the UK
The Ultra-Processed Myth
Position paper on the growing interest in a newly-popularised idea in health and nutrition: ‘ultra-processed foods’
What We Know About UK Plant-Based Meat Consumers
A survey of UK consumers on their views on PBM, and implications for producers to grow the market
Chewing It Over: Public Attitudes to Alternative Proteins and Meat Reduction
Exploring the politics of meat reduction
UK Consumer Attitudes Towards the Egg Industry
Findings from Bryant Research’s 2023 nationally representative Annual Survey in the UK
Exploring Meat & Animal Product Consumption in the Tesco 1.0 Dataset
Exploring animal product consumption by time, place, and demographics
Dairy Farming in Developing Countries Could Rapidly Take Off
A recent paper in the journal Animal Frontiers contains a warning for animal advocates
Alternative Meats Displace Demand for Animal Products
Review of evidence confirming meat & animal product demand displacement in favour of alternative meat
Canadians support an end to cage confinement for egg-laying hens
Findings from a recent survey