Our Work
The Ultra-Processed Myth
Position paper on the growing interest in a newly-popularised idea in health and nutrition: ‘ultra-processed foods’
What We Know About UK Plant-Based Meat Consumers
A survey of UK consumers on their views on PBM, and implications for producers to grow the market
Chewing It Over: Public Attitudes to Alternative Proteins and Meat Reduction
Exploring the politics of meat reduction
UK Consumer Attitudes Towards the Egg Industry
Findings from Bryant Research’s 2023 nationally representative Annual Survey in the UK
Exploring Meat & Animal Product Consumption in the Tesco 1.0 Dataset
Exploring animal product consumption by time, place, and demographics
Dairy Farming in Developing Countries Could Rapidly Take Off
A recent paper in the journal Animal Frontiers contains a warning for animal advocates
Alternative Meats Displace Demand for Animal Products
Review of evidence confirming meat & animal product demand displacement in favour of alternative meat
Canadians support an end to cage confinement for egg-laying hens
Findings from a recent survey
Acceptability of UK Farming Practices
Survey of common practice acceptability in UK farms
Quiet Activism
Exploring the barriers and facilitators to animal activism
The Way to a Meat Eater’s Heart
Investigating the effect of appealing and unappealing plant-based alternatives on meat consumption
Plant Based Animal Product Alternatives Healthier
Comparing the health and environmental outcomes of PBAPAs with animal foods
Licence To Kill
Investigating the Moral Licensing Effect of Meat Reducing Petitions on Personal Meat Avoidance Pledges
Institutional Change
A guide to maximising farmed-animal welfare through effective institutional change.
Meat Shame
Experiences and avoidance of consumption-related discomfort and remorse amongst meat eaters