Our Work
The Food Security Case Against Zero Grazing
Why confining cows inside is not a food security win, and what farmers and policymakers should do instead
Rates of Veganism Around the World: Walking the Walk vs. Talking the Talk
A systematic review of dietary identity vs actual eating around the world
The Promise and Limits of Regenerative Agriculture
Why regenerative farming's environmental promise falls short — and why labeling reform matters.
Plant-Based Pet Food For Dogs Is More Tractable and Impactful Than For Cats
Our polling shows targeted opportunities for plant-based pet food
Veganism Around The World
A report mapping the global landscape of veganism and associated factors
Support Surges for UK Ban on Low Welfare Imports
The UK public favours a ban on cruel animal products imported from abroad
Quantifying The Small Body Problem
A meta-analysis of animal product reduction interventions and what they mean for chickens and fish
The Hidden Toll of Slaughter on Farmers’ Mental Health
Study on the mental toll of raising animals for slaughter and farmers' views on alternatives
Macho Meals? Reporting on the Meat-Masculinity Connection
Study on the historical and persistent association between meat and masculinity
Environmental sustainability of meat-based versus vegan pet food
Addressing the impact of companion animal diets on climate change
A Drop in the Bucket: Comparing the Water Footprint of AI and The Cattle Industry
How much water does AI actually use? And how does it stack up against water-hungry beef and dairy?
Everyone Agrees: It’s Time to End Low-Welfare Imports
Cross-sector consensus underscores a fundamental ethical stance
Can watching a single video change what’s on our plates?
Educational interventions for plant-forward eating on university campuses
The Future of Food Security in the UK: Why Factory Farming is Not the Answer
A report on how factory farming undermines UK food security
British Meat Production: Perceptions vs Reality
The UK set up almost one factory farm per week between 2017 and 2022