Our Work
The Great Plant-Based Comeback
A breakdown of rising sales, falling prices and surging investment
Pigging Out: Retail Scanner Data Shows Social Media Ads Reduce Sales of Fresh Pork
Using Facebook ads to reduce pork sales in the UK
Alternative Proteins Could Open New Markets for British Farmers
British farmers back alternative proteins, provided the right support is in place
The €11 Billion Opportunity of Plant-Forward Public Catering
How plant-forward public food procurement in the EU could save billions every year
Who Owns British Farming? Vulnerability in the UK Food System
A report on the UK's lapsing food security and food sovereignty
The Food Security Case Against Zero Grazing
Why confining cows inside is not a food security win, and what farmers and policymakers should do instead
Rates of Veganism Around the World: Walking the Walk vs. Talking the Talk
A systematic review of dietary identity vs actual eating around the world
The Promise and Limits of Regenerative Agriculture
Why regenerative farming's environmental promise falls short — and why labeling reform matters.
Plant-Based Pet Food For Dogs Is More Tractable and Impactful Than For Cats
Our polling shows targeted opportunities for plant-based pet food
Veganism Around The World
A report mapping the global landscape of veganism and associated factors
Support Surges for UK Ban on Low Welfare Imports
The UK public favours a ban on cruel animal products imported from abroad
Quantifying The Small Body Problem
A meta-analysis of animal product reduction interventions and what they mean for chickens and fish
The Hidden Toll of Slaughter on Farmers’ Mental Health
Study on the mental toll of raising animals for slaughter and farmers' views on alternatives
Macho Meals? Reporting on the Meat-Masculinity Connection
Study on the historical and persistent association between meat and masculinity
Environmental sustainability of meat-based versus vegan pet food
Addressing the impact of companion animal diets on climate change