Our Work
Estimating Impact of Animal Cruelty Billboards on Plant-Based Milk and Dairy Consumption
Valuable lessons for future advocacy campaigns
The Wrong Pathway: Why Meat Reduction is Possible, Necessary, and Complementary with Improvements to Efficiency
The FAO’s controversial report's analysis is fundamentally flawed
Tilapia Welfare Training in Egypt is Lacking – But the Benefits Are Undeniable
findings from a KAP survey of 104 tilapia farmers in Egypt
Prevalence of ‘Unacceptable’ UK Farming Practices
75-96% of UK public oppose common farming practices, yet these remain the norm
Implementing Menu Nudges
To reduce meat consumption in a real-world restaurant setting
More Processing, Not Less, May Be Exactly What Plant-Based Foods Need
Fortification of foods with micronutrients is an easy public health win that would especially benefit vegans & vegetarians
The Hidden Harms of Factory Farms: How They Cost Taxpayers Millions
A report on factory farming's significant costs to society
Solutions To The Small Body Problem
Offering environmental, health, and alternative protein solutions to the small body problem
Climate-Conscious & Cost-Effective: A Case for Plant-Based University Catering
Financial & environmental impacts of a transition to plant-based catering
Policy Levers to Reduce Meat Production and Consumption
Politically feasible and effective policy levers
Public Appetite for Change: How Institutions Can Lead the Protein Revolution
Compelling political action in support of institutional efforts to reduce meat consumption
Preventing Factory Farming in Africa: Strategic Considerations
A suite of actionable recommendations to combat the rise of African factory farms
Journalists Look at Pictures Instead of Reading Study, Increase Heart Deaths
Misreporting the findings of a study relating to ultra-processed foods
“Vegan” does not mean “allergen-free” – and it should not
Vegan labels should not mean allergen-free. In this insight we defend the distinction between these labels
Loud Activism
Valorising roles for different personalities within the animal movement