Our Work
Quantifying The Small Body Problem
A meta-analysis of animal product reduction interventions and what they mean for chickens and fish
The Hidden Toll of Slaughter on Farmers’ Mental Health
Study on the mental toll of raising animals for slaughter and farmers' views on alternatives
Macho Meals? Reporting on the Meat-Masculinity Connection
Study on the historical and persistent association between meat and masculinity
Environmental sustainability of meat-based versus vegan pet food
Addressing the impact of companion animal diets on climate change
A Drop in the Bucket: Comparing the Water Footprint of AI and The Cattle Industry
How much water does AI actually use? And how does it stack up against water-hungry beef and dairy?
Everyone Agrees: It’s Time to End Low-Welfare Imports
Cross-sector consensus underscores a fundamental ethical stance
Can watching a single video change what’s on our plates?
Educational interventions for plant-forward eating on university campuses
The Future of Food Security in the UK: Why Factory Farming is Not the Answer
A report on how factory farming undermines UK food security
British Meat Production: Perceptions vs Reality
The UK set up almost one factory farm per week between 2017 and 2022
Estimating Impact of Animal Cruelty Billboards on Plant-Based Milk and Dairy Consumption
Valuable lessons for future advocacy campaigns
The Wrong Pathway: Why Meat Reduction is Possible, Necessary, and Complementary with Improvements to Efficiency
The FAO’s controversial report's analysis is fundamentally flawed
Tilapia Welfare Training in Egypt is Lacking – But the Benefits Are Undeniable
findings from a KAP survey of 104 tilapia farmers in Egypt
Prevalence of ‘Unacceptable’ UK Farming Practices
75-96% of UK public oppose common farming practices, yet these remain the norm
Implementing Menu Nudges
To reduce meat consumption in a real-world restaurant setting
More Processing, Not Less, May Be Exactly What Plant-Based Foods Need
Fortification of foods with micronutrients is an easy public health win that would especially benefit vegans & vegetarians