Our Work
A Drop in the Bucket: Comparing the Water Footprint of AI and The Cattle Industry
How much water does AI actually use? And how does it stack up against water-hungry beef and dairy?
Everyone Agrees: It’s Time to End Low-Welfare Imports
Cross-sector consensus underscores a fundamental ethical stance
Can watching a single video change what’s on our plates?
Educational interventions for plant-forward eating on university campuses
The Future of Food Security in the UK: Why Factory Farming is Not the Answer
A report on how factory farming undermines UK food security
British Meat Production: Perceptions vs Reality
The UK set up almost one factory farm per week between 2017 and 2022
Estimating Impact of Animal Cruelty Billboards on Plant-Based Milk and Dairy Consumption
Valuable lessons for future advocacy campaigns
The Wrong Pathway: Why Meat Reduction is Possible, Necessary, and Complementary with Improvements to Efficiency
The FAO’s controversial report's analysis is fundamentally flawed
Tilapia Welfare Training in Egypt is Lacking – But the Benefits Are Undeniable
findings from a KAP survey of 104 tilapia farmers in Egypt
Prevalence of ‘Unacceptable’ UK Farming Practices
75-96% of UK public oppose common farming practices, yet these remain the norm
Implementing Menu Nudges
To reduce meat consumption in a real-world restaurant setting
More Processing, Not Less, May Be Exactly What Plant-Based Foods Need
Fortification of foods with micronutrients is an easy public health win that would especially benefit vegans & vegetarians
The Hidden Harms of Factory Farms: How They Cost Taxpayers Millions
A report on factory farming's significant costs to society
Solutions To The Small Body Problem
Offering environmental, health, and alternative protein solutions to the small body problem
Climate-Conscious & Cost-Effective: A Case for Plant-Based University Catering
Financial & environmental impacts of a transition to plant-based catering
Policy Levers to Reduce Meat Production and Consumption
Politically feasible and effective policy levers