Our Work
“Vegan” does not mean “allergen-free” – nor should it
Vegan labels should not mean allergen-free. In this insight we defend the distinction between these labels
Loud Activism
Valorising roles for different personalities within the animal movement
How Big Ag Distracts Farmers and Destroys Their Jobs
Big Ag hurts farmers and scapegoats alternative proteins
What can the history of meat production teach us about the future of protein?
A review of Democratizing Luxury and the Contentious 'Invention of the Technological Chicken' in Britain
Meating Reality: Unpacking Linguistic Links Between Dinner and Dissonance
We look at how language disguises origins of meat urging reflection on empathy and dietary choices
Exploring Public Support for Farmed Animal Welfare Policy and Advocacy Across 23 Countries
Investigating cross-cultural attitudes towards farmed animal welfare
Canadian Consumers Widely Misled by Egg Carton Welfare Labels
Findings from a survey of 1,006 Canadian residents
The Small Body Problem: Challenges & Considerations for Animal Advocates
Scale of suffering and considerations for small body animals
The £2 billion NHS Windfall: Why Meat Reduction Matters
Report on the personal & societal benefits to eating even a fraction less meat
Webinar: The Rise of Plant-Based Diets in Pet Nutrition
A deep dive into the reality of plant-based pet food in numbers and nutrition
Let’s Be Balanced
Our reply to the new AHDB misinformation campaign
On the Importance of Price and Taste for Food Choice
Views on the PTC argument and implications for the EAA movement
UK Consumers Seek Transparent Animal Product Labels
Findings from our nationally representative UK survey
Public Perceptions of Plant-Based Pet Food
Findings from our nationally representative UK survey
Post-Brexit Trade Deals and Low Welfare Imports
An urgent cautionary warning for the UK