Our Work
More Processing, Not Less, May Be Exactly What Plant-Based Foods Need
Fortification of foods with micronutrients is an easy public health win that would especially benefit vegans & vegetarians
Solutions To The Small Body Problem
Offering environmental, health, and alternative protein solutions to the small body problem
Climate-Conscious & Cost-Effective: A Case for Plant-Based University Catering
Financial & environmental impacts of a transition to plant-based catering
Policy Levers to Reduce Meat Production and Consumption
Politically feasible and effective policy levers
Public Appetite for Change: How Institutions Can Lead the Protein Revolution
Compelling political action in support of institutional efforts to reduce meat consumption
Preventing Factory Farming in Africa: Strategic Considerations
A suite of actionable recommendations to combat the rise of African factory farms
Journalists Look at Pictures Instead of Reading Study, Increase Heart Deaths
Misreporting the findings of a study relating to ultra-processed foods
“Vegan” does not mean “allergen-free” – and it should not
Vegan labels should not mean allergen-free. In this insight we defend the distinction between these labels
Loud Activism
Valorising roles for different personalities within the animal movement
How Big Ag Distracts Farmers and Destroys Their Jobs
Big Ag hurts farmers and scapegoats alternative proteins
What can the history of meat production teach us about the future of protein?
A review of Democratizing Luxury and the Contentious 'Invention of the Technological Chicken' in Britain
Meating Reality: Unpacking Linguistic Links Between Dinner and Dissonance
We look at how language disguises origins of meat urging reflection on empathy and dietary choices
Exploring Public Support for Farmed Animal Welfare Policy and Advocacy Across 23 Countries
Investigating cross-cultural attitudes towards farmed animal welfare
Canadian Consumers Widely Misled by Egg Carton Welfare Labels
Findings from a survey of 1,006 Canadian residents
The Small Body Problem: Challenges & Considerations for Animal Advocates
Scale of suffering and considerations for small body animals