
The Small Body Problem: Challenges and Considerations for Animal Advocates
March 2024
“For those who care about animal suffering, the small body problem is a crucial consideration. Compared to larger farmed animals like cows, smaller farmed animals such as chickens, fish, and insects must be killed in much greater numbers to gain the same amount of nutrition. Moreover, multiple pressures are pushing consumers towards eating smaller animals. If demand for smaller animals significantly increases, the problem of animal suffering may increase exponentially. For animal advocates, and for anyone concerned with the welfare of farmed animals, the small body problem deserves careful attention. – Billy Nicholles
Update: To complement this insight, we also explore strategies to address the Small Body Problem, from promoting alternative proteins to reframing dietary advice. Our short read on this available here.
In Context
We slaughter trillions of animals each year. Predominantly in order to consume their flesh, a global total of 74 billion chickens, 1.4 billion pigs, and 332 million cows (among other land animals) are killed annually.1 An uncertain but exceptionally large number of fish are also killed: the Sentience Institute provides a mid-point estimate for farmed fish of 111 billion.2 This number increases substantially when wild-caught fish are included: the number of fish killed in global fishing each year is estimated to be between 0.97-2.74 trillion.3
These numbers are in and of themselves a cause of grave concern for animal advocates – not least because they are expected to rise significantly in coming decades as low-income countries develop and demand for meat increases. However, when we compare the number of individuals killed with the weight of meat farmed, we encounter a further dilemma.
Take the chicken and the cow. In weight, we consume a global total of 138 million tonnes of poultry annually, and 77 million tonnes of beef.4 In other words, we eat about 2 times as much chicken meat as we do beef . And yet, as we see above, approximately 223 times as many chickens are slaughtered annually compared to cows.
For those seeking to reduce animal suffering, this dilemma is known as the small body problem. The problem is simple: smaller animals must be killed in greater numbers to produce the same amount of meat gained from larger animals. Consequently, choosing to eat smaller over larger animals results in a higher number of animals experiencing suffering and slaughter.
This insight breaks down the challenges this problem poses for animal advocates, and suggests some considerations to avoid the (potentially vast) increase in animal suffering that this problem threatens.
Size and Suffering
The small body problem is problematic both in terms of the number of animals farmed, and the means by which they are farmed. As we saw above, about 200 chickens are required to produce the same amount of meat gained from slaughtering one cow.5 For aquatic animals and insects, the ratio is even more striking. You need 20,321 shrimp to produce the same amount of meat gained from slaughtering one cow.6 For crickets, assuming an average weight of 0.2g and a 100% conversion rate into cricket flour, the 5,000 crickets required to produce 1kg of protein results in a cricket to cow death ratio of 1.6 million to 1.7

The number of animal lives lost per ton of product produced varies drastically depending on the species – so much so that it is difficult to graphically convey. Here, a line break in the y-axis is required to convey the difference in animal lives lost when comparing cows or chickens to crickets.
Whilst the sentience of some insect and fish species is somewhat unclear, there is substantial evidence that they can suffer.8 Moreover, the sheer number of insects or fish required to provide comparable amounts of human nutrition is a particular call for caution: even a small chance of underestimating their sentience threatens an intolerable and avoidable moral atrocity.9
We have consistently underestimated the capacity of non-human animals to suffer, with devastating consequences for literally trillions of farmed animals. A lack of certainty regarding the sentience of smaller animal species should caution, not embolden, efforts to intensively farm them.
The small body problem is further compounded by the fact that smaller animals tend to be farmed in worse conditions than larger animals. Again, the typical example here is the cow and the chicken. Whilst we should not condone the typical farming practices of either species, it is generally accepted that one is preferable over the other.
Cows are more likely to have access to pasture and, compared to chickens, have more space per animal in intensive systems. Chickens are much less likely to ever see the outdoors, and are confined in much more crowded conditions. They experience short lives in ammonia-filled warehouses, sometimes growing so fast that their bones break under the weight of their own flesh. In the US, 70% of cows are factory farmed, compared to 99.97% of chickens.10
Farming methods for fish are arguably even more problematic (and more poorly understood). Farmed fish welfare standards are limited and often voluntary: in 2015, only 6% of global aquaculture production was certified by the leading voluntary private standards.11 Farmed fish also experience particularly high pre-slaughter mortality rates – Animal Charity Evaluators estimates the pre-slaughter mortality rates for some of the most commonly farmed fishes to be between 15%–80%.12 Moreover, and crucially, some farmed fish species are carnivorous, meaning even smaller fish are slaughtered for farmed fish feed. For the farming of these carnivorous species (which include salmon, trout, and sea bass), the small body problem is of potentially exponential concern, being relevant both for the feeding and eventual consumption of the fish.13
These two factors form the crux of the small body problem. In order to provide the same amount of animal protein, many more small animals need to be slaughtered compared to larger animals, greatly increasing the number of individual farmed animals experiencing suffering. Moreover, the farming methods for smaller animals are often conducive to higher levels of suffering, further compounding the problem.
The Small Animal Replacement Problem
There is a variant of this problem that is a cause of particular concern to animal advocates. The small animal replacement problem extends the small body problem by recognising not only that consuming smaller animals increases animal suffering overall, but also that there are multiple pressures pushing people to eat smaller animals.

Meat-eating environmentalists might recognise the impact of beef production on climate change, and so point to chicken as a less environmentally damaging source of animal protein. (A typical example of this argument is presented by a Smithsonian article headline from 2019: ‘Choose Chicken Over Beef to Dramatically Cut Carbon Footprint, Study Finds’).14 Health professionals warn against the carcinogenic content of red and processed meat (primarily from cows and pigs), and recommend poultry or fish instead15. Poultry products are also often much cheaper than beef products. According to the UK’s Office for National Statistics, per kilogram, chicken meat and eggs are both less than half the price of beef mince, and almost 5 times cheaper than beef steak (although these comparisons are somewhat dependent on the type of products being compared).16 All these pressures can encourage consumers to replace their consumption of larger animals, such as cows and pigs, with smaller animals, notably chicken and fish.
The small animal replacement problem causes a particular challenge for animal advocates. Advocates who appeal to the (often much more tractable) environmental or health concerns regarding meat consumption risk motivating dietary changes not from animals to plants, but from larger animals to smaller animals. A well intentioned campaign that draws on environmental or health concerns to encourage consumers to eat less meat might be successful in reducing some individuals’ beef consumption. However, for those that are not particularly concerned with animal ethics, the impact of the messaging may simply be a transition from beef to other, smaller animals. In other words, the campaign might inadvertently nudge more consumers towards chicken or fish, thereby increasing overall levels of animal suffering.
We are already seeing a transition in consumption from larger to smaller animals. In the last few decades, chicken has risen from an occasionally luxury product to the most widely consumed animal protein globally. In 1961, chicken made up 12% of per capita meat consumption – by 2021 it more than tripled to 39%, making it the predominant meat consumed per capita per year globally.17
Moreover, some research suggests that consumers tend towards replacing meat consumption from large animals with meat from smaller ones. One study of 108 patients in a London hospital found that most patients were supportive of taking beef off the menu, but that 72% intended to eat either chicken or fish in its place.18
Particularly given these trends, animal advocates risk having an undesirable effect on meat consumption: a decrease in meat consumption from larger animals, but a resultant increase in meat consumption from smaller animals. This would result in an increase in animal suffering by some orders of magnitude, an effect completely contrary to animal advocates’ primary goal.
Conclusion
At the heart of this problem is a straightforward issue of scale: to gain equal amounts of meat, more small animals than large animals must experience suffering and slaughter. The implications of this problem are significant and multiple.
- To gain the same amount of meat from one slaughtered cow, roughly 200 chickens must be slaughtered. For small fish and crustaceans, the number can be in the thousands. For insects, millions. Choosing to replace animal meat from larger animals with smaller animals can increase the number of animals being farmed by several orders of magnitude.
- Concurrently, there is a tendency for smaller animals to be farmed in more intensive conditions, or to be fed other animals in their feed. This further compounds the small body problem.
- Trends already show that the proportion of per capita meat consumption coming from smaller animals is increasing. Moreover, multiple pressures (notably health, environmental, and to an extent economic) are pushing people in the direction of replacing their consumption of larger animals with smaller animals.
It is worth noting one particular implication of the small body problem: declining meat consumption does not necessarily correlate with reduced animal suffering. If global meat consumption starts declining, even a modest substitution of meat from larger animals with smaller animals could result in far more individual animals experiencing suffering as a result, even as total meat consumption falls.
Recommendations
The small body problem poses a significant challenge to those seeking to reduce animal suffering. To avoid or mitigate its negative implications, animal advocates should consider the following points.
1. Campaigns advocating for meat reduction should clearly communicate to consumers the importance of substituting meat with plant-based or alternative protein sources, rather than switching to other forms of meat or animal products. This is particularly important when campaigns are attacking a specific type of meat product, such as red or processed meat.
2. Don’t underestimate the value of animal cruelty messaging. While environmentally or health-minded flexitarians may increase their consumption of smaller animals, consumers explicitly concerned about animal welfare are more likely to make choices that genuinely reduce animal suffering. Bryant Research has previously written about the value of animal cruelty messaging, which various studies have found to be the most effective at reducing meat consumption. Animal cruelty messages also seem to result in more long-lasting meat reduction.
3. More research is needed into the specific ways in which consumers are reducing and modifying their animal product consumption. For example, what are eco-conscious consumers who are reducing their beef intake replacing it with? Campaign impact evaluations on specific animal advocacy campaigns that assess subsequent audience dietary intentions and choices would also allow campaigns to ensure they avoid contributing to the small body problem.
References
1 https://ourworldindata.org/how-many-animals-are-factory-farmed
2 https://ourworldindata.org/how-many-animals-are-factory-farmed
3 http://fishcount.org.uk/published/std/fishcountstudy.pdf. Another more recent study estimated 1.1-2.2 trillion wild finfishes are killed annually. https://www.cambridge.org/core/journals/animal-welfare/article/estimating-global-numbers-of-fishes- caught-from-the-wild-annually-from-2000-to-2019/83F1B933E8691F3A552636620E8C7A01
4 https://ourworldindata.org/meat-production – Note: The figure for beef includes buffalo, whilst the poultry figure includes other domestic fowl including turkey and ducks. Chickens and cows, however, make up the vast majority of farmed poultry and beef animals respectively.
5 Estimates on the exact chicken:cow slaughter ratio for equivalent meat production vary. An article from Charity Entrepreneurship implies it is 150:1. According to Our World In Data, the number of animal lives lost per kilogram of meat is 0.576 for chickens and 0.003 for cows, providing a ratio of 192:1.
6 Again, calculated by dividing the number of lives lost per kilogram of meat (shrimp/cow). https://ourworldindata.org/grapher/animal-lives-lost-direct
7 Cricket weight and cricket flour conversion rate estimates are rough; they are intended to approximately demonstrate the differences in animal lives lost per species. The methods section of a Rethink Priorities paper on insect farming cites various studies on cricket processing, which generally find average farmed cricket rates to be between 0.2g-0.3g. Given that a 100% conversion ratio is an optimistic assumption due to processing losses such as from moisture loss, the lower weight range (0.2g) was selected.
8 See https://sentientmedia.org/do-fish-feel-pain/ and https://www.sciencedirect.com/science/article/pii/S0065280622000170
9 This argument is formally known as the Animal Sentience Precautionary Principle (ASPP). See https://www.wellbeingintlstudiesrepository.org/animsent/vol2/iss16/1/
10 https://ourworldindata.org/how-many-animals-are-factory-farmed
11 https://animalcharityevaluators.org/research/reports/farmed-fish-welfare-report/#fn1-68-25596
12 https://animalcharityevaluators.org/research/reports/farmed-fish-welfare-report/#fn1-68-25596
13 It is worth noting that terrestrial animals are also fed fishmeal in some circumstances, and that the rise of insect farming is partly attributable to the use of insects in animal feed. The problem of animals in animal diets extends beyond aquatic species.
14 https://www.smithsonianmag.com/smart-news/eating-chicken-instead-beef-will-drastically-reduce-you r -carbon-footprint-180972392/
15 For example, see https://www.health.harvard.edu/blog/6-healthy-protein-choices-when-cutting -back-on-red-meat-201206084865
16 https://www.ons.gov.uk/economy/inflationandpriceindices/articles/shoppingpricescomparisontool/ 2023-05-03

