Our Work
The Promise and Limits of Regenerative Agriculture
Why regenerative farming's environmental promise falls short — and why labeling reform matters.
Plant-Based Pet Food For Dogs Is More Tractable and Impactful Than For Cats
Our polling shows targeted opportunities for plant-based pet food
Support Surges for UK Ban on Low Welfare Imports
The UK public favours a ban on cruel animal products imported from abroad
The Hidden Toll of Slaughter on Farmers’ Mental Health
Study on the mental toll of raising animals for slaughter and farmers' views on alternatives
Macho Meals? Reporting on the Meat-Masculinity Connection
Study on the historical and persistent association between meat and masculinity
Environmental sustainability of meat-based versus vegan pet food
Addressing the impact of companion animal diets on climate change
A Drop in the Bucket: Comparing the Water Footprint of AI and The Cattle Industry
How much water does AI actually use? And how does it stack up against water-hungry beef and dairy?
Everyone Agrees: It’s Time to End Low-Welfare Imports
Cross-sector consensus underscores a fundamental ethical stance
Can watching a single video change what’s on our plates?
Educational interventions for plant-forward eating on university campuses
British Meat Production: Perceptions vs Reality
The UK set up almost one factory farm per week between 2017 and 2022
Estimating Impact of Animal Cruelty Billboards on Plant-Based Milk and Dairy Consumption
Valuable lessons for future advocacy campaigns
The Wrong Pathway: Why Meat Reduction is Possible, Necessary, and Complementary with Improvements to Efficiency
The FAO’s controversial report's analysis is fundamentally flawed
Tilapia Welfare Training in Egypt is Lacking – But the Benefits Are Undeniable
findings from a KAP survey of 104 tilapia farmers in Egypt
Prevalence of ‘Unacceptable’ UK Farming Practices
75-96% of UK public oppose common farming practices, yet these remain the norm
Implementing Menu Nudges
To reduce meat consumption in a real-world restaurant setting